According to a new report by UnivDato, The India Ayurvedic Products Market is expected to reach USD Million in 2033 by growing at a CAGR of 16.33% during the forecast period (2025-2033F). The ayurvedic products in the Indian market are growing substantially due to a changing trend from chemical-based products to natural and disease-free health care products. A growing concern about health complications associated with synthetic products is providing pressure to herbal as well as traditional products, private label ayurvedic products in India. A firm support from the government through the Ministry of AYUSH, digital health platforms, and the increased acceptance of e-commerce is the main factor that is making it grow in urban as well as in rural areas. Moreover, adopting new lifestyle habits and the increase in the number of people interested in ayurvedic beauty products in India, and wellness after the COVID-19 pandemic, also contribute to product take-up across the population.

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The Government Supporting the Growth of the Ayurveda Products Market

On December 17, 2024, AYUSH

The details of the key drivers of this growth in the Ayurveda products market, and how the Government is supporting the growth of the Ayurveda products market are as follows:

1.  The Ministry of Ayush implemented “Central Sector Scheme for Promotion of International Co-operation in AYUSH” for promoting exports under the various components.

2.  Further, for facilitating exports of Ayush products, the Ministry of Ayush encourages the following certifications of AYUSH products.

3.  In 2021, the Ministry of Ayush implemented the Central Sector Scheme, Ayush Oushadhi Gunvatta Evam Uttpadan Samvardhan Yojana (AOGUSY), and the total financial allocation to this scheme is Rs. 122.00 crores for 05 years.

4.  The Government of India established the Pharmacopoeia Commission for Indian Medicine & Homoeopathy (PCIM&H) as its subordinate office. PCIM&H, on behalf of the Ministry of Ayush, lays down the formulary specifications and Pharmacopoeial Standards for Ayurveda, Siddha, Unani, and Homoeopathy (ASU&H) drugs/ medicines.

5.  Ayush Export Promotion Council (AYUSHEXCIL) is a newly formed Export Promotion Council (set up by the Ministry of Ayush and supported by the Ministry of Commerce, Government of India), launched at the Global Ayush Investment and Innovation Summit held in Gandhinagar, Gujarat on April 20, 2022. It is aimed to oversee exports of products of Ayurveda, Homoeopathy, Siddha, Sowa Rigpa, and Unani systems and address trade issues pertaining to these sectors. It mandates to facilitate capacity building of its members on export procedures, organize business-to-business meetings, international events, road shows, seminars, and workshops on the export of Ayush products, and to safeguard the scientific research in the field of Ayush healthcare.

According to the report, the impact of Ayurvedic Products has been identified to be high for the South India area. Some of how this impact has been felt include:

South India is expected to grow with a significant CAGR during the forecast period due to the growth of the market. Kerala, in the southern part of India, is regarded to be one of the countries that are global centers for traditional Ayurveda. This area has a perfused tradition of using Ayurveda products in daily lives for healthy practices, creating a certain demand for classical Ayurvedic drugs, and elevating wellness tourism. Other states like Tamil Nadu, Karnataka, and Andhra Pradesh also depict the increase in the use of Ayurvedic cosmetics and oils. The existence of well-grounded Ayurveda clinics and skilled professionals is valuable in expanding the market share for the brands.

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·        In July 2024, Zydus Wellness, an FMCG major, expanded its offerings under the brand Complan with the launch of immunity-boosting drink, Complan Immuno-Gro in Tamil Nadu. Designed to provide strong immunity while supporting growth and memory among children, Complan Immuno-Gro is formulated with a unique blend of more than 20 Ayurvedic herbs, such as Amla, Ashwagandha, and Brahmi.

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